![]() ![]() ![]() For a fuller discussion of all of these attributes, please see my book A Research Primer for Technical Communication. This column focuses on the areas where I see the most confusion in usability testing: namely, the reliability of quantitative data and the dependability of qualitative data. Therefore, they developed three corresponding attributes to distinguish qualitative rigor, calling them credibility, transferability, and dependability, respectively. reliability-Can you apply what you observed in the small sample to the larger population?Īnselm Strauss and Juliet Corbin, two social-science researchers, have noted that these attributes of rigor are grounded in quantitative methods, often causing consumers of qualitative research to deem it less reliable than quantitative research.external validity-Do the conditions of your study represent what would happen in the real world?.internal validity-Are you measuring or observing the right things based on what you have set out to study?.The classic attributes of rigor in research are ![]()
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